Beauty stereotypes as a form of violence in Spanish context: A mixed-method model.

The authors' purpose was to analyse the influence of beauty stereotypes on the everyday life of men and women and the behaviours adopted in order to satisfy such ideals using mixed methods of an exploratory nature. Taking into account that 76.7% of participants agree that the current established beauty stereotypes affect their everyday lives, we aim to explain the influence of beauty stereotypes and the behaviours adopted in order to comply with them. Assessing the degree of assimilation of gender-related socio-cultural beauty stereotypes allows us to examine how this can trigger behavioural responses in order to shape one's identity.

Design and validation of the social assimilation of beauty and body image stereotypes questionnaire in Spain.

It may be considered esthetic violence when social demands regarding beauty affect and manipulate the development of individual identity and body image to respond to supposed prevailing ideals in society. We design and validate an instrument for measuring the degree of social assimilation of such stereotypes regarding beauty and body image linked to gender. The questionnaire was developed from a sample of 918 Spanish adults who participated online to develop it. The questionnaire was composed of 23 items. The assessment of preconceived images of bodily perfection provides examples of how esthetic violence affects the health of both men and women.